Seeds & Sprouts IX – Early intel on real estate projects

This is the Ninth edition of Seeds & Sprouts – Early intelligence on Cleveland-area real estate projects. Because these projects are very early in their process of development or just a long-range plan, a lot can and probably will change their final shape, use and outcome.

Fathom’s new headquarters featuring a contempary design will
soon be added to the 1870-built Stonebridge Plaza, Suite 100,
located at 2020 Center St., Flats’ West Bank, in Cleveland. The
company is relocating from Valley View (Bialosky Cleveland).
CLICK IMAGES TO ENLARGE THEM

Digital marketer Fathom moving HQ from suburbs to Flats

UPDATED AUG. 11 WITH STELLA MARIS PROJECT INFO

In the first quarter of 2021, about 100 employees of Fathom, a digital marketing and analytics firm, will move with its headquarters from Valley View to Cleveland’s Flats West Bank. The move follows the company’s June purchase and planned renovation of a property at 2020 Center St., called Stonebridge Plaza, Suite 100.

Plans for the renovation work were submitted to the city’s Building & Housing Department last week for a building permit and are due to appear before Planning Commission this month. The submission follows Fathom’s June 17th acquisition of the property through an affiliate called PromiseONE Properties LLC for $1.35 million, county records show.

The property features an 1870-built, 15,452-square-foot machine shop that briefly was used as a Cantina Del Rio restaurant in the 1990s before it was converted to offices in 2006 by the K&D Group as part of the Stonebridge development. The property was acquired from Stanley Zona, LTD, owned by Roger Zona.

Zona also owned TPI Efficiency, a procurement consulting firm which had its offices at 2020 Center. TPI’s Efficiency’s offices moved across the street to 2019 Center after Zona and another investor, Chad Kertesz, acquired the six-story Stonebridge Center office building in April for $1.7 million and renamed it The Hive My Place.

In late June when it acquired Stonebridge Plaza Suite 100, PromiseONE Properties also received a construction loan in the amount of $1,920,000 from First Federal Savings & Loan Association of Lakewood, public records show.

With those funds, PromiseONE Properties intends to renovate the properties for its own office needs. That includes 7,984 square feet for up to 79 workers on the first floor and 5,519 square feet for up to 55 employees on the second floor. Thus the total occupancy is 134 workers, according to planning documents Fathom and its architect Bialosky Cleveland submitted to the city.

On the opposite street corner, Stella Maris will join the renovation parade. It will be making renovations to its Gallagher Center including a coffee shop with a bar and dining area offering booth and table seating. Stella Maris and?Hengst Streff Bajko Architects and Engineers submitted plans to the city for the renovations in July. Their property is located at 1320 Washington Ave.

Fathom began in 2006 as Fathom SEO LLC, a search engine optimization firm. Today, it has roughly 175 employees with gross revenues of $20 million to $30 million per year depending on which business data firm you believe. In addition to its current headquarters at 8200 Sweet Valley Dr. in Valley View, Fathom has offices in Columbus, Detroit and San Diego.

Jim Kohl, executive vice president of sales and marketing at Fathom, acknowledged receiving an e-mail from NEOtrans seeking more information but didn’t respond to it.

The Brooklyn Heights Business Park, also known as Safeguard
Plaza, will soon have a new tenant — AmeriGas’ customer ser-
vice offices relocated from Westlake. However, the company’s
corporate office will apparently remain in Westlake (Google).

AmeriGas’ Cleveland-area expansion plan deflates

A corporate restructuring that seemed like a potential jobs boon for Greater Cleveland less than two months ago appears to merely be a tease now. And yes, we can “thank” the coronavirus pandemic for the scaling back of plans.

Those plans were by AmeriGas Partners L.P., the nation’s largest propane marketer. In late June, it looked like it would dramatically grow its Greater Cleveland presence from 125 jobs to several hundred jobs by next year. Instead, a modest reshuffling is apparently planned.

AmeriGas’ local office is at the King James Office Park, 24650 Center Ridge Rd. According to a source, the firm will reportedly extend its lease there, which is due to expire next year. In addition to retaining its corporate office in Westlake, the firm will add a customer service location at Safeguard Plaza on West Resource Dr. in Brooklyn Heights. The site is off Granger Road next to Interstate 480.

The change is the result of a corporate realignment following UGI’s 2019 acquisition of AmeriGas. UGI pledged “to align its liquefied petroleum gas distribution operations across the U.S. and Europe to drive efficiencies and accelerate growth.”

MetroHealth System’s new family health center on Lorain Avenue
was built without a retail pharmacy, an oversight that will soon be
remedied, according to plans submitted to the city (Google).

New MetroHealth neighborhood clinic to add pharmacy

When MetroHealth System’s new Cletus Jeckering Family Health Center opened June 1, it brought a wide variety of services to the Detroit-Shoreway and Ohio City neighborhoods. But one thing was still missing — an in-house pharmacy. That will soon be added, according to plans submitted last week to the city’s Building & Housing Department.

The Urban Community School, owner of the health center at 4757 Lorain Ave., and MetroHealth will renovate the center’s lobby with the retail pharmacy. Measuring about 652 square feet, the pharmacy will cost about $95,000 to build, public records show.

Construction of the 32,000-square-foot family health center cost about $10 million. MetroHealth officials said the new facility offers primary care, pediatrics, behavioral health, obstetrics and gynecology services as well as MetroExpressCare to provide non-emergency room treatment for urgent health issues. This will be the fifth MetroExpressCare site and MetroHealth’s first on Cleveland’s near-West Side.

END