BrandMuscle opens new Cleveland hub

BrandMuscle opened its new office hub yesterday in downtown Cleveland — one of two for the marketing technology company. Their new spot is the Post Office Plaza in the Tower City Center complex. The other is located in Chicago (Google). CLICK IMAGES TO ENLARGE THEM.

Downtown’s Post Office Plaza to host 100+ jobs

The bad news is that a Downtown Cleveland employer has reduced its office footprint. The good news is the company, BrandMuscle, a mid-sized marketing technology firm, opened a new office yesterday downtown. The better news is that BrandMuscle kept Cleveland as one of its two remaining office hubs along with Chicago, while closing other offices in Austin, TX and Kansas City, MO after switching to a largely remote-work culture.

With $156.3 million in revenues last year and 770 employees, BrandMuscle still considers Chicago as its headquarters with an office in Willis Tower. Its former 55,000-square-foot office at Downtown Cleveland’s Oswald Centre was vacated in favor of Post Office Plaza, 1500 W. 3rd St., in the Tower City Center complex. There, it will occupy 12,880 square feet of space in Suite 325, according to press releases from K&D Group, the owner of Post Office Plaza, and BrandMuscle.

But BrandMuscle chose Cleveland to pair with Chicago. The new Cleveland office offers a local home base for more than 100 Cleveland-based employees and a destination for all others. The space serves as BrandMuscle’s co-headquarters of sorts, complete with flexible workspace and collaborative areas to ensure the team is focused on clients, effectively communicating internally, and building strong relationships.

“Though we said goodbye to our original Cleveland office, it was important that we remain local,” said BrandMuscle Chief Financial Officer Randy Elkins in a written statement. “That’s why we relocated only a mile away to solidify our commitment to the Cleveland business area. We are proud to have hubs in Cleveland and Chicago.”

This is the lobby of Post Office Plaza in Downtown Cleveland. BrandMuscle relocated its Cleveland office hub to the third floor of Post Office Plaza. It is one of two office hubs the company will continue to operate in the United States with Chicago being the other (K&D Group).

Despite having a flexible work-from-home policy, BrandMuscle wanted to maintain a space where clients and employees alike could meet and collaborate face to face. To ensure an atmosphere that balanced comfort and productivity, BrandMuscle implemented their new brand across the office’s interior design, giving it a modern, updated look. To celebrate the move, BrandMuscle invited employees to experience the new space and work amongst colleagues preceding a cocktail reception and ribbon-cutting ceremony.

“Between our updated branding, redesigned Web site, and new office, BrandMuscle has enjoyed a real renaissance in 2023,” said Scott Weeren, Chief Executive Officer at BrandMuscle. “I look forward to hosting clients, colleagues, and partners in our new space. The atmosphere creates an environment conducive to building better relationships, solving local marketing challenges, and driving results for our clients. Today marks a new era for BrandMuscle.”

BrandMuscle makes channel marketing easy by empowering beverage alcohol brands and Fortune 1000 companies to activate and amplify local markets. Our flexible ecosystem of solutions helps brands drive revenue and protects businesses against legal, fiduciary, and other compliance risks. The BrandMuscle platform pairs cutting-edge technology with proven marketing services to support highly regulated verticals.

More than 1.5 million local businesses and over 50,000 sales representatives and affiliates use BrandMuscle to seamlessly scale corporate branding, messaging, and demand generation to engage customers and increase return on investment. The company’s ecosystem addresses every aspect of local channel marketing to unleash hyper-local activation for affiliates, the company said.


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