BrandMuscle opens new office hub in Downtown Cleveland

Downtown office tower bucks residential trend

Ken Prendergast / February 28, 2024

Since actions speak louder than words, the rumors of the 22-story office tower 1100 Superior Ave. turning residential are getting shouted down. The louder message is coming from the building’s owner who is re-signing existing office tenants and attracting new ones, despite recent tenant losses and other hardships. The actions are likely the result of a short-term strategy resulting in another sale, however.

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BrandMuscle opens new Cleveland hub

The bad news is that a Downtown Cleveland employer has reduced its office footprint. The good news is the company, BrandMuscle, a mid-sized marketing technology firm, opened a new office yesterday downtown. The better news is that BrandMuscle kept Cleveland as one of its two remaining office hubs along with Chicago, while closing other offices in Austin, TX and Kansas City, MO after switching to a largely remote-work culture.